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Tools Used: 

Adobe Illustrator, Adobe Photoshop

This Is Luxury

Campaign Design & Spatial Design

Savoir Faire is Calcutta’s only standout luxury exhibit that showcases timeless, modern and novel fashion and design.

The concept for their winter festive edition — This Is Luxury — is an attempt to add emotive value to a term that’s often used to represent decadence. The campaign visualises this by juxtaposing the exhibits’ grandeur with frivolities that make life worth living.

Agency Work | The Space at 9/2

Client: Savoir Faire

For the designs, we aptly combined a bold transitional typeface, Noe Display with the subtle and simple Apercu.  The campaign mood was conversational with bursts of videos that encouraged viewers to stop and stare. The primary design language is inspired by mathematical sequences, philosophy and that grey area in between.

Trippy Perspectives — A series of posters designed by us at The Space at 9/2. It is a visual retelling of the Fibonacci Sequence when viewed through kaleidoscopic eyes. These have been commissioned by Savoir Faire for use in digital media and a publication ~ Eventually, Everything Connects.



PS - #SafeTripping

This Is Luxury


The direction for the photo series was to keep it dark, contemplative and brooding —

Started in 2009, Savoir Faire is a purveyor of quality craftsmanship and is driven to provide retail excellence to its visitors and participating designers.

The banquets at Taj Bengal, Kolkata were approached with a practical outlook, ensuring that the designs didn’t interfere with the main aim of the exhibit — retail. The elements and styles were strong juxtapositions: Arches + industrial; sheer fabric + metal sheets and acrylic.

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Video Series


Poster & Banner Design

Publication Design


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