Ministry of Fabric

BRAND IDENTITY DESIGN

Ministry of Fabric is a Tech-based Textile company enabling a more robust approach to buying high-quality fabrics for stores and boutiques in a more easy way specializing in providing all sorts of small quantities. It is an online fashion, fabric and Accessories player, with headquarters in Bangalore.

Freelance

Client: Ministry of Fabric

Vibrant, modern, and colourful are the main characteristics of the identity design, with a play on textile patterns that have been incorporated as an important element of the identity design and brand language.

As a young brand that is focused on technical incorporation in a traditional industry, the overall brand language has been attempted to be kept modern, abstract and minimal.

The logo of the brand is an abstract symbol created out of the first letter of each word of the name of the brand. It kept to a modern and minimal look and interplayed with the patterns developed as a part of the identity to bring out its fun and quirky aspects.

The colour palette is modern and vibrant, with an attempt to keep it gender neutral.

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